Big Fish are the manufacturers of an innovative folding bike. The visuals shown here are of a brand awareness campaign that would help launch the Big Fish into the UK market. The theme was based around the word ‘revolution’ and the design style had influences from the Russian Revolution propaganda posters.
The initial task was to create a direct mail piece which targeted independent cycle stores across the UK, but the team felt that a direct mail campaign wouldn’t be enough to generate interest in the bike. A Guerrilla PR plan was proposed and a large variety of marketing materials were produced to help launch this bike in the UK such as poster campaigns, point of sale, t-shirts, caps, flags and micro-site.