Big Fish is a Studio Moderna brand who manufacturer an innovative folding bike. The visuals shown here are of a brand awareness campaign that would help launch the Big Fish into the UK market. The idea for the campaign was focused around ‘revolution’. The revolutionary design involved in engineering the 3 click fold mechanism was a key selling point which helped us arrive at this idea, however other factors about the bike such as its unique size when folded, the handle bars revolved 360 degrees and the BigFish customer service is second to none meant everything about BigFish was revolutionary.
The campaign was a success and BigFish secured distribution rights with several leading Cycle outlets here in the UK and increased brand awareness