We were tasked with the development of The Solent Green Deal brand and campaign. We developed the name ‘Be Energy Efficient’ or ‘Bee’ for short and created an identity and campaign that rolled out across print and digital media effortlessly.
We created an illustrated landscape which had a local focus. With councils up and down the UK developing their own campaigns to support the governments Green Deal initiative we wanted a campaign that had individuality and couldn’t be replicated anywhere else. By using a variety of carefully selected landmarks from the Wessex region we were able to give the campaign a regional focus, people instantly know the information they are reading is specifically for them and their community. With a strong visual theme combined with with simple, straight to the point copy we were able to ensure residents can easily understand what the scheme is about.