Helping the HFE brand ‘Become More’

Branding / Design / Website

Health And Fitness Education (HFE) approached Frost Creative to help them with their branding and website. We started working with HFE on the development of a brand proposition and arrived at the positioning ‘Become More’. They see themselves as leaders within the sector and wanted a revitalised brand image to reflect this. We then began the exciting task of visualising the approved proposition in a number of ways and we embarked on a lifestyle led approach to the brand. This was our second educational branding project and we hope the success of this project can open doors for more projects within the educational sector.


We provided HFE with a new revamped brand image that reinforced their values and beliefs, providing them with print collateral, advertising concepts and tone of voice examples and then designed their new fully responsive website which can be seen here.


“The guidance, support and designs we received at from Frost Creative was instrumental in the creation and implementation of our latest and most successful branding project.” Lee Cain, Managing Director at HFE

Helping the HFE brand ‘Become More’
Helping the HFE brand ‘Become More’
Helping the HFE brand ‘Become More’
Helping the HFE brand ‘Become More’
Helping the HFE brand ‘Become More’
Helping the HFE brand ‘Become More’
Helping the HFE brand ‘Become More’