At Frost Creative we love innovative food brands and when Kabuto noodles approached us to support them with the creation of a new website we were obviously delighted. Working in collaboration with Heldoorn Marketing (HM) and Bison Grid we delivered a beautiful responsive site that is rich with engaging content. Our process began with developing creative moodboards and initial wireframes that we presented to HM and Kabuto Noodles. This resulted in a smoother and much faster creative process going forwards. We discussed a variety of different creative directions the site could take and included wireframe layouts including key functionality aspects for the new site. Following this we then developed a variety of visuals for consideration; illustrative, lifestyle and a combination of the two were presented.
The final design adopted a lifestyle approach featuring beautiful photography which will appeal to the right audience. The site has been built in such a way that allows Kabuto full control of the content, with so much flexibility built into the CMS it will be possible for the overall look and feel to alter in conjunction with future marketing or brand campaigns. Since launch, HM has informed us that they have seen a dramatic increase in site visits and user retention rates. We have also supported Kabuto on the design of press adverts and e-marketing designs. Click here to view the final site.