As part of our ongoing relationship with Mighton Products we were briefed to create the new branding, packaging and marketing assets for the new Mighton Ultra range of technical paints and coatings. The paint which is developed by the leading Dutch paint and coatings manufacturer, Anker Stuy Verven BV, is distributed exclusively to the UK’s joinery market by Mighton Products.
Our challenge to this brief was that this was to be a duel branded product where Mighton Ultra could take the lead. Fortunately for us the Anker Stuy brand colour palette was similar to Mighton’s so we were able to merge both brands with relative ease. We have developed a strong identity that fits seamlessly alongside other Mighton brands. In addition, we created the strap line ‘Designed to last!, provided tone of voice guidelines, marketing collateral and a simple packaging labelling system that makes it easy for customers to identify the different product ranges.