Frost Creative were approached by Red Funnel to refresh their restaurant brand, ReFuel. Restaurant branding is an area in which we have prior experience, so we welcomed the opportunity to support them on this project.
ReFuel is their cafeteria/restaurant option on vehicle ferries which offers hot and cold meals, a lighter options range, sandwiches (made fresh each day at their own Southampton based production unit), ice-creams, hot and cold drinks and more. The previous branding didn’t reflect the changes they intended to make on-board moving forward and the new principles that they were working to.
We thought long and hard about the best way to approach this project. The brief was vague and the turnaround time very tight so as part of the design process we offered up a variety of alternative branding concepts which included clever creative copy, photographic art direction and visual design styles to ensure we delivered the right approach. We developed the new brand positioning ‘Eat Well. Travel Well’ which is in use across all branded material.
On approval of the new brand we set about creating a suite of beautiful photography and video shots of the new menu. We then rolled the brand out across packaging, point of sale, digital posters, video and print collateral.