Cooking up a new brand for ReFuel

Making meals on the move look as good as they taste

When ferry company Red Funnel wanted to refresh its restaurant brand, ReFuel, they turned to us. A team that knows restaurant branding intimately and has a healthy appetite for exciting new branding projects. Our task was simple: rethink the ReFuel brand to match the company’s planned changes to the menu and on-board food choices.

The ingredients of a refreshed restaurant brand

With a pressured timeline and a very open brief, we worked fast to create multiple concepts for the new ReFuel brand. These included copy-led work, photographic art direction and varied illustrative styles. As a result, we were able to give the ReFuel team a choice of brands to consider, guiding their thinking.

Ultimately, the brand we created was clean and visual. Beautiful photography and video let the food speak for itself. A new ‘Eat Well. Travel Well.’ positioning offered instant consistency across all branded material.

We then implemented the brand across packaging, point of sale, digital posters and print.

Fuelling restaurant sales

• Branding
• Brand positioning
• Food photography
• Video
• Packaging design and print