Simplifying the Baker + Associates Brand

Branding / Design

Baker + Associates is an engineering consultancy with over 20 years of combined civil engineering project design and management experience within the residential, commercial, educational and industrial sectors. They have all the abilities and resources of a large consultancy, but with a more personal approach that you’d expect with a smaller , responsiveness, innovation and imagination of a small one. Baker & Associates have steadily built a reputation locally for doing first rate work in an open and transparent way.

Our challenge was to enhance the Baker + Associates brand so that it could compete (with confidence) for larger projects. We simplified the overall brand image by initially developing their proposition that communicated their working ethos effortlessly. We introduced the ‘+’symbol  instead of an ampersand to represent collaboration and giving ‘more’, both key elements in Baker & Associates .
A simple visual system was developed that ensured all future communications by Baker + Associates was clear, concise and beautiful.

Simplifying the Baker + Associates Brand
Simplifying the Baker + Associates Brand
Simplifying the Baker + Associates Brand