Solent Laundry Solutions (SLS) approached us initially to design and build a new responsive website, but following our initial discussions it was apparent that we needed to look at their overall brand proposition.
Frost Creative facilitated a branding workshop and then developed a brand proposition that enabled us to effectively create a revitalised brand image that was a true reflection of the business. SLS wanted to add some character to their brand and be different. To achieve this we created the ‘SLS World’, a unique landscape where we place laundry machines and customers at the centre of each image. We have developed a hyper real world that is fun, bold and memorable. With a new visual style developed we were able to seamlessly develop the new brand assets including fully responsive website, exhibition materials, direct mail and print collateral. The new website can be viewed here