Capturing the attention of your audience and keeping them engaged with your online content is important for any business or brand. With the ever-increasing demand for captivating and informative content, it’s no surprise that motion graphics have emerged as a cost-effective solution to communicate effectively while driving higher engagement.

Statistics paint a compelling picture of the impact of motion graphics on audience engagement. According to MarketingSherpa, a marketing video has the potential to attract up to 300% more traffic and leads compared to other forms of content. This staggering number alone highlights the immense power of incorporating motion graphics into your content marketing strategy.

Not only does motion graphics attract more traffic, but it also generates the best return on investment (ROI) for marketers. HubSpot reveals that 52% of marketers claim video content generates the best ROI. The combination of visual appeal, storytelling, and succinct messaging in motion graphics creates an immersive experience for viewers, leading to higher conversion rates and increased brand recognition.

The influence of motion graphics extends beyond attracting traffic and generating ROI. The Marketing Helpline reports that video-based social media posts generate an impressive 48% more views. Platforms like Facebook have become increasingly video-centric, and businesses that leverage this trend can tap into a wider audience and achieve higher levels of organic traffic. Socialbakers adds to the case by stating that a Facebook video attracts 135% more organic traffic compared to a Facebook photo.

Motion graphics also excel at explaining complex products or services. HubSpot’s research shows that 97% of marketers believe that people understand products or services better when the explanation is video-based. With motion graphics, you can simplify intricate concepts, highlight key features, and provide a clear and concise understanding of your offerings. By doing so, you enhance your customers’ experience, foster trust, and increase the likelihood of conversions.

However, it’s important to remember that attention spans are becoming increasingly limited in today’s digital landscape. Ad Age reports that 33% of viewers stop watching a video after the first 30 seconds, 45% after one minute, and 60% after two minutes. Motion graphics offer a compelling advantage in this regard, as they can convey information quickly and concisely, ensuring your message is delivered effectively within the limited attention span of your audience.

Beyond capturing attention and boosting engagement, motion graphics can significantly impact search engine optimisation (SEO) and ranking. BreadnBeyond states that a business is 53 times more likely to appear on the first page of Google if it includes a video. The inclusion of motion graphics on your website improves its overall SEO, making it more visible to potential customers searching for relevant keywords. This increased visibility translates into higher organic traffic and improved brand exposure.

Email marketing is another area where motion graphics can make a notable difference. HubSpot’s research reveals that video-based emails experience a 300% increase in click rates compared to traditional text-based emails. By incorporating motion graphics into your email campaigns, you can grab the attention of recipients, increase open rates, and encourage click-throughs to your website or landing page. The dynamic and engaging nature of motion graphics has the power to transform your email marketing efforts into high-impact conversion drivers.

Finally, one cannot ignore the growing expectations of online viewers. HubSpot highlights that 85% of online viewers expect more content from brands. By incorporating motion graphics into your content strategy, you demonstrate a commitment to delivering high-quality, visually appealing, and informative content that resonates with your audience. This proactive approach to meeting customer expectations can enhance brand loyalty, drive repeat visits, and establish your business as a thought leader in your industry.

If you have stories to tell and you want to maximize the engagement of your content, then you should consider motion graphics as a simple and cost-effective method to achieve this. Here at Frost, we have produced standalone explainer videos, infographic animations, cartoons, and more. You can view some of our work on our Vimeo channel here. We’ve even developed motion graphic templates and guidelines for our clients that empower them the produce consistent, highly engaging content effortlessly without the need for external support. If you want to discover how we can help you create better, more engaging content, free to get in-touch.