Having a strong online presence is vital for any business. A website serves as a window into your brand, a platform to showcase your products or services, and a means to connect with your target audience. However, creating a visually appealing and user-friendly website is just the tip of the iceberg. There’s no point in designing and building a beautiful-looking website for it to be let down by poor performance, and hosting plays a huge part in the overall performance of a website. To ensure your website’s success, you must pay close attention to the hosting.

Website Performance: In today’s fast-paced world, where attention spans are dwindling, website speed is of paramount importance. Research indicates that visitors tend to abandon a website if it takes more than a few seconds to load. A good hosting provider will ensure that your website operates on robust servers with ample resources, resulting in faster loading times. A speedy website not only enhances the user experience but also contributes to better search engine rankings, as search engines like Google prioritise websites that offer a seamless browsing experience and load fast. Our hosting options are designed to deliver the optimum performance of your website, delivering faster page loads. We work with a variety of cloud providers through our platform such as Digital Ocean, AWS and Google Cloud. In addition to this, our Cloudflare Enterprise add-on can sit atop your hosting stack to boost performance by providing priority CDN, tiered cache, advanced image and mobile optimisation that all ensures the fastest possible content delivery globally, reducing latency, loading time, and bandwidth costs.

Reliability and Uptime: Imagine a scenario where a potential customer visits your website, only to find it inaccessible or experience frequent downtime. This can lead to frustration, loss of credibility, and missed opportunities. Reliable hosting guarantees a high uptime percentage, minimising the chances of your website being unavailable to users. Frost’s managed hosting packages employ redundant systems and backups to ensure maximum 99% uptime, allowing your website to be accessible to users around the clock.

Security: Website security is a top concern. Cyber threats, such as hacking attempts, malware injections, and data breaches, are prevalent and can wreak havoc on your online presence. Any good hosting provider will invest in robust security measures, including firewalls, regular security audits, malware scanning, and timely software updates. Our managed hosting packages come with everything you need to protect your website application and server. Two-factor authentications, Malware, GDPR Compliance, End-to End encryption, Database security, Suspicious login controls, SSL certificates and Bot protection and more is all covered.

Scalability: As your online presence grows, your website’s demands may evolve. Whether it’s increased traffic, expanding content, or the need for additional features, your hosting environment should be able to accommodate your growing requirements. Good hosting companies offer scalable solutions that allow you to upgrade your hosting plan seamlessly as your website’s needs change. This flexibility ensures that your website can handle increased traffic without experiencing performance issues or downtime. Our platforms scale with you so you can focus on managing your website content and driving traffic to it, and not have to worry about performance issues resulting in heavy server loads.

Customer Support: When running a website, technical issues are bound to arise. Whether it’s a server glitch, a database problem, or an error in your website’s configuration, our team is always on hand to provide reliable support. Our managed hosting solutions are monitored 24/7 and we have technical experts on hand who can help you troubleshoot problems, resolve issues quickly, and provide guidance on optimising your website’s performance.

The importance of good hosting for your website cannot be overstated. A reliable hosting environment ensures optimal website performance, high uptime, robust security, scalability, and reliable customer support. By investing in good hosting, you set the foundation for a successful online presence, enabling your website to attract visitors, engage with them effectively, and ultimately achieve your goals, whether they be increased sales, brand awareness, or personal expression. Remember, your website is a reflection of your brand, and choosing the right hosting provider is a critical step in shaping a positive online experience for your visitors. If you are unsure where to start, then don’t worry. We manage many of our client’s websites to ensure fast page loads, 99% uptime, auto-backups, enterprise-grade security – DDoS Protection with Cloudflare and expert support. We’ll guide you through the process and advise you on the available options.

Should you want more support in the form of DevOps, software engineering or software and web application maintenance we are able to offer support through the wider Herd Group.