The job market is very competitive, so securing top talent is challenging but a vital component for any organisations success. Traditional recruitment methods often lead to a costly deluge of unsuitable applicants and it takes a lot of time and effort to find the right people. At Frost, we believe there’s a smarter, more efficient approach.
A robust employer brand, coupled with a meticulously targeted recruitment campaign, can dramatically reduce recruitment expenditure. By crafting a compelling employer value proposition (EVP) and delivering it through impactful digital channels, you can attract a higher calibre of candidates, saving your business substantial sums in recruitment fees.
Our work with Colas Rail is a testament to this approach. By developing a distinctive employer brand and implementing a data-driven recruitment strategy, we achieved a staggering 50% increase in qualified applications within a single month. (Read the full case study here: https://www.frostcreative.co.uk/our-work/building-colas-rails-employer-brand/)
Rather than casting a wide net and sifting through countless CVs, we advocate a targeted approach. By leveraging digital platforms like Facebook, Instagram, YouTube, and your own careers website, we can pinpoint individuals who align with your company culture, possess the necessary skills, and are conveniently located. This precision not only saves time and money but also enhances the quality of your new hires.
Our proven three-step process delivers exceptional results:
Think: We delve into your business objectives, conduct thorough research, and collaborate with your team to define a compelling EVP.
Create: We develop a distinctive employer brand, complete with captivating storytelling and visually striking design.
Deliver: We craft compelling recruitment materials and execute a targeted digital campaign to attract the ideal candidates.
The benefits extend far beyond recruitment.
By investing in a strong employer brand and a well-executed recruitment campaign, you’re not just reducing costs; you’re building a high-performing team.
A powerful employer brand is more than just a visual identity; it’s the embodiment of your company culture, values, and employee experience. When crafted and communicated effectively, it becomes a magnetic force, drawing in individuals who are naturally aligned with your organisation.
By creating a compelling narrative about your company, you can organically attract top talent, reducing reliance on costly recruitment agencies. When people actively seek you out, your recruitment funnel becomes more efficient, and the quality of applicants significantly improves. Moreover, as your reputation as an exceptional employer grows, your recruitment campaigns become increasingly effective, requiring smaller budgets to generate higher returns.
The benefits extend far beyond recruitment. A thriving employer brand fosters a positive company culture, boosts employee morale, and enhances loyalty. Happy employees are more likely to stay, reducing turnover costs and creating a stable workforce.
Ready to transform your recruitment strategy?
Contact Frost today to discover how we can help you attract top talent and achieve significant cost savings.