At Frost, we’ve worked with businesses across all industries and seen the same reality. Brand strategy isn’t cosmetic, it’s commercial. When you define the meaning behind your business, you create value that drives sales, builds culture, and attracts investment.

The business case is clear:

Brands drive enterprise value. For many companies, the brand represents up to 50% of total business value. In sectors like tech, retail, and services, it’s one of the biggest assets on the balance sheet.

  • Brands drive enterprise value. Studies show brands can make up to half of overall business worth.
  • Strong brands outperform. Companies with well-defined brand strategies consistently deliver higher revenue growth and shareholder return.
  • Perceived value boosts profit. A brand that’s clear and relevant allows you to charge more, sell more easily, and win the right customers.
  • Culture is powered by brand. Purpose and values don’t just attract customers—they attract and retain top talent.
  • It reduces costs. A strong brand lowers customer acquisition costs and builds a stable foundation for scaling and transformation.

At Frost, we don’t treat brand strategy as a marketing exercise. We treat it as a business growth tool, one that aligns your purpose, people, and customers into a single, profitable ecosystem.

Real-world proof: Colas Rail

A photo of Adrian from Colas Rail UK in his orange rail uniform.
Make your mark with Colas Rail. Sample image of the Employer Branding created by Frost

 

When we worked with Colas Rail, part of the challenge was attracting skilled candidates in a highly competitive sector. Through a refreshed employer brand strategy and employer brand programme, we helped increase job applications by 50% and graduate/apprentice applications by 48%.

+50% job applications. +48% graduate/apprentice applications.

That surge in high-quality applicants saved the business potentially millions in recruitment fees and unlocked a pipeline of talent critical to future growth. This is the power of brand strategy in action, aligning purpose, positioning, and messaging to deliver measurable business results.

If you haven’t invested in your brand strategy yet, the question isn’t “Should we?” it’s “Can we afford not to?”

We help businesses define, design, and deliver their brand strategy to unlock hidden value and accelerate growth.

If you’re ready to find out what your brand is really worth, we’d love to talk.