Frost is the strategic branding + creative consultancy to help you turn heads by turning up the volume on what makes you unique. We provide Branding Services across Hampshire and the UK.
“We have seen 25%
YOY growth since
our re-brand”
Patrick Saddington, Director/Owner,
Corrigenda Group
“Frost’s brand and packaging work helped us increase retail orders by around 20%”
Hoj Parmar,
Founder & CEO,
Bitmore
“The return on our design investment was delivered within 6 weeks”
Matt Ball,
Digital Comms Manager,
Abri
Brand Strategy Services
We create impactful brand strategy, designed around your market, challenges and ambition. Identifying what makes you different, we’ll help you realise the full potential of your brand, get a competitive advantage, and succeed.
But what is a brand strategy?
A brand strategy is the plan or approach that a company needs to establish and promote its brand in the marketplace. It involves defining the unique qualities and characteristics that differentiate a company’s brand from its competitors, identifying the target audience, and developing a messaging and communication plan to create a strong and consistent brand image. A well-developed brand strategy can help a company build brand awareness, increase customer loyalty, and ultimately drive business success.
Why do I need branding services?
Branding services are essential for businesses of any scale because they help to differentiate them in a crowded market and create a unique identity that customers can recognise and remember.
A strong brand identity increases customer loyalty and drives repeat business. Furthermore, you cannot market yourself effectively without a carefully managed brand.
Successful businesses, like many of our clients from Southampton, Hampshire invest in the branding services we offer to develop a consistent and compelling brand image across all customer touch-points, including websites, social media, packaging, and advertising.
If you want to discuss our branding services, feel free to get in-touch
Brand Architecture Services
What is brand architecture though?
Brand architecture is the structure for a parent brand and its related sub-brands, products and services. It’s the framework in which connected brands relate to one another in terms of the overarching master brand and ho they communicate. It allows your audiences to understand your offerings and clearly understand what your brand stands for and the value it provides. The master brand is the name applied to a group of brands overall, think Unilever. A brand architecture model may include logos, colour palettes, style guides and other components that ensure consistency for products and services. You can read more here.
Brand Messaging and Tone of Voice Services
What your brand sounds like is equally as important as how it looks. We create expertly written copy that perfectly communicates your positioning, expresses your purpose and builds meaningful relationships with every stakeholder.
Brand messaging and tone of voice are critical components of a company’s brand strategy. Brand messaging is the key messages or statements that your company needs to communicate its brand values, benefits and points of difference to your target audience. Your tone of voice, is the way in which a company delivers its brand messages. It’s the overall personality and style that you want to use when communicating to your its audience.
Together, brand messaging and tone of voice help to establish a consistent and recognisable brand image that connects with customers and builds brand loyalty over time.
What type of branding services do you offer in Hampshire?
Frost Creative is a full service creative, branding and design consultancy. We provide a wide range of branding services from our studio in Hampshire. We tailor our approach to the needs of each client so there’s never a one-size-fits-all approach here. Every solution we provide is designed to solve your specific brand or marketing challenge and achieve the results you want. The types of branding services we provide includes but is not limited to: Brand strategy, brand architecture, employer branding, corporate identity design, brand guidelines, tone of voice, key messaging, graphic language, verbal identity, website design, brochure design and more.
Our expertise crosses strategy, design, digital, print and the physical environment. Everywhere your audience goes and everywhere you need to be.
