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F$*K The C Word

We hope you, your coworkers, and your families are doing well.

As managing director of Frost, I wanted to take this personal opportunity to write to you in support of the fear and confusion that surrounds the crisis of the Covid-19 pandemic. We are all facing the unknown at the moment and no doubt like like us, you are trying your hardest to continue to operate as normal as much as possible possible.

We understand that many of you are working from your homes and marketing or communications may not be convenient or at the foremost on your mind. We’re just simply reaching out to all our contacts to make them aware that the team at Frost are taking all the necessary precautionary measures you’d expect, but for us it’s very much business as normal.

Brand and marketing communications shouldn’t stop, in fact it is in times like these where you should be staying positive and getting your messages out there. People and businesses want some positivity instead of all this doom and gloom, so arguably brand engagement will be higher for those brands that take effective action. Our current health affairs will get better and we will all come out the other side so we’re saying to all businesses, try and stay strong, keep calm and carry on as normal as possible. Our economy needs us to.

Stay healthy and should you need any support with anything the team at Frost is on hand.

Kind regards

Gary