Clients and agencies both encounter similar headaches and challenges when it comes to designing a new website. Agencies will encounter different experiences during a website redesign which can often be due to the lack of knowledge or understanding about the process a client has. A client may not fully appreciate the level of work involved in a website redesign and therefore see the upfront cost being too much and not worth the investment.
The typical issues around traditional website design are that it can be viewed as a high risk. A huge amount of time needs to be invested for both client and agency; the upfront cost is large and sometimes the projects take longer than expected and over budget. There is also the view that websites are generally built on opinions and then once live are forgotten about. This is completely true. Here at Frost Creative we have built lots of one-off websites for our clients and we’ve then just pushed them live and that’s it. Client budgets generally dictate what we can or can’t do but now it’s no longer enough to just build a website and hope people will come and stay. Growth Driven Design is a way to design and build websites that are based on solid data not ‘opinion’ and it is a far more cost effective way of building a website. By launching the website at a more cost effective price point we then utilise data your target audience provides, to inform decisions on the next phases of the design and build process. Growth Driven Design websites are agile, adaptable and deliver results for businesses large or small.
The Growth-Driven Design approach has three major stages
We will collaboratively work with our customers to develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
Frost Creative would quickly build a website that looks and performs better than what you currently have, but it is not the final product. Instead, we deliver a beautifully executed website design that we can build and optimise from.
3. Ongoing Improvements
With the site live and collecting important user data, we will help our clients identify any important actions they can take to help grow their business online.
Speak to us to find out how we can help you spread your digital investment out over time and launch a beautiful website on-time and on-budget.