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Our 5 steps to defining a brand

A simple and agile process that will achieve success
Before diving into defining and explaining what our branding methodology is, we should first answer what is a brand and why is branding needed. This open question has been answered in various ways by multiple different design agencies throughout the wondrous years of branding and design. Whether it be the creation of a new brand, a merger of existing brands or a refresh of an existing brand, at Frost we will approach each task with the same intensity as we want to truly achieve the very best outcome for your business.

Your brand is essentially your reputation and it’s important that it truly reflects who you are. When people think of your brand, they will first look to their experience and interaction with you and what they already know. They may even look to what others opinion is of you, this is why your brand matters, it’s the thought, feeling and assumption of who you are as a business and what you as business stand for.

Frost Creative utilises a proven methodology in the development of brand creation, strategy and communications planning for clients. Our methodology provides a well researched, considered and coherent approach to branding and marketing communications across the business, delivering a robust framework that will enable and support your objectives. Through a 5 step process we work collaboratively with our clients to create an overarching brand strategy that will provide a unified voice across all communications and help brands become show-stoppers.

If you would like to find out more about how our branding approach can help your business succeed, feel free to get in touch by emailing gary@frostcreative.co.uk or calling the studio on 01489 892 602.