Mattering is the new marketing! Does your brand matter to the right people?
As a business or brand owner, marketing professional or content creator you need to be able to answer the following questions without hesitation:
Who are you? What’s the source of your passion and purpose?
What do you do? What business or category are you in?
Why does it matter? Why do customers care about your offerings?
BRANDING = STRATEGIC MARKETING = TACTICAL
In brand-building, mattering is far more important than marketing and here’s why…
Business strategy and Brand Strategy are like TWO STRANDS OF DNA—THEY’RE INTERTWINED AND CONNECTED
Branding is strategic, while marketing is tactical
Branding is an investment in the long-term success of a business, including customer loyalty, internal culture, and a strong brand community
Marketing is focused on short-term results, such as quarterly revenues, advertising campaigns, and sales promotions
Both activities are vital, but they require two different kinds of attention
Branding should not be managed as a subset of marketing
A tactical function should never control a strategic one
There is no brand success without strong business fundamentals and there can be no customer loyalty without a strong brand framework. If you are interested in building a better business or brand but don’t know where to start, feel free to get in-touch below.
Want to learn more?
Call the 01489 892 602 us on or fill out the form below and one of the team would be delighted to offer some advise.