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Advancement through Deep Tech

Brand strategy and visual identity for global tech start-up

Artos Systems solve real-world problems by translating cross-organisational operational processes into the blockchain realm. They do this through a proprietary Technology Ecosystem that acts as the Bridge to Blockchain®. Artos Systems’ vision is to become the trusted enterprise technology-stack partner – and, ultimately, the future of interconnected business globally.

We conducted stakeholder and employee workshops as a crucial early phase of the branding process. Through these workshops, we gained valuable insights and perspectives from those who are directly involved in the company internally and their customers, allowing us to develop a revised brand proposition and overall strategy that is perfectly aligned with Artos’ values and goals. The invaluable insights allowed for a more tailored, targeted approach to the creative design process.

We crafted the tone of voice, brand language and corporate identity, with the latter representing the blockchain technology at the core of Artos’ offering. The “O” in the logo represents blockchain, while the break in the link symbolises the coming together of technology and people. This simple but versatile graphic device is used throughout the visual language to effectively emphasise key messages.

Moreover, incorporating bold natural imagery conveys Artos’ integration with various technological ecosystems, adding depth and context to the brand identity. Through the process of testing creative proposals on the target audience at every stage of development, we ensured the brand was impactful and effective before the final launch.

The final result is a brand which is bold and approachable but still has enough of a technical edge to hold its own against the other global tech giants. We have rolled the brand out across every touch-point, from traditional marketing communications, through digital and interiors.

The impact

• 35% increase in revenue within one year of launch

• Greater stakeholder and staff alignment

204%

Improvement on our annual sales KPI's within just 4 months

100%

Happy client

Emin and the Frost team were fantastic. They got right underneath the skin of our challenge and helped simplify the overall brand proposition and have helped us to define our space in the market and give us the tools to achieve our goals.
A Vey, CEO

How can we help?

Submit an overview of your challenge and one of the team will be right back in-touch.

Alternatively, please give us a call to discuss your requirements: 01489 892 602

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