Full brand identity & proposition development drives 35% uplift in revenue

Client:
A tech start-up, Artos Systems solve real-world problems by translating cross-organisational operational processes into the blockchain. They do this through a proprietary Technology Ecosystem that acts as the Bridge to Blockchain®.

Challenge:
Artos needed to articulate a concise, compelling brand proposition that reflected both its technological edge and its human relevance. A brand identity and messaging that would cut through the noise, whilst humanising its offering without losing credibility or depth.

Solution:
Stakeholder and employee workshops informed a brand proposition and strategic foundation that aligns with Artos’ values and differentiates it in the blockchain space. Creative proposals were presented to their target audience at every stage of development, ensuring the brand was impactful and effective before its launch.

A tone of voice, brand language and corporate identity were crafted, with the latter representing the blockchain technology at the core of Artos’ offering. The “O” in the logo represents blockchain, while the break in the link symbolises the coming together of technology and people.

Results:
Artos experienced a 35% uplift in revenue within a year of the new brand’s launch and also secured seed funding of $500,000.

“The Frost team were fantastic. They got right underneath the skin of our challenge and helped simplify the overall brand proposition and have helped us to define our space in the market and give us the tools to achieve our goals.”

Alan Vey, CEO, Artos