Frost Creative was briefed to deliver a brand strategy and visual identity for tech start-up Artos Systems, an innovative business that solves real-world problems by translating cross-organisational operational processes into the blockchain realm through a proprietary Technology Ecosystem that acts as the Bridge to Blockchain®. Artos Systems’ vision is to become the trusted enterprise technology-stack partner – and, ultimately, the future of interconnected business globally.
We delivered multiple stakeholder and employee workshops, created the overall brand proposition and strategy, created the tone of voice / brand language and visual identity system. Our initial ideas were shortlisted and the favoured approaches put forward for in-depth consumer testing. Testing the creative ideas on the target audience gave Artos Systems the confidence and assurances that the brand would be effective. At every stage of our process we were able to sense-check the consumers feelings and perceptions of what we were proposing and quantify its impact, then action necessary feedback. With large capital being invested in the company for its next phase of growth it was important the brand ticked all the boxes with the target audience from the off, so testing our solutions on the target audience was pivotal to the project and overall success.
At the forefront of innovation
The final result is a brand which is bold and approachable but still has enough of a technical edge to hold its own against the other global tech giants. Using a simple chain graphic device alongside dynamic nature images that represent the deep technological ecosystem, combined with a simple human brand language ensures Artos Systems sits proudly as the only global tech company operating as the ‘Bridge to Blockchain’. We have rolled the brand out across every touch-point, from traditional marketing communications, through digital and interiors. Artos Systems formally launched in February 2020 with a consistent, innovative outlook from start to finish.
- Brand positioning
- Brand guidelines
- Brand development
- Print collateral
- Workspace branding