We crafted the tone of voice, brand language and corporate identity, with the latter representing the blockchain technology at the core of Artos’ offering. The “O” in the logo represents blockchain, while the break in the link symbolises the coming together of technology and people. This simple but versatile graphic device is used throughout the visual language to effectively emphasise key messages.
Moreover, incorporating bold natural imagery conveys Artos’ integration with various technological ecosystems, adding depth and context to the brand identity. Through the process of testing creative proposals on the target audience at every stage of development, we ensured the brand was impactful and effective before the final launch.
The final result is a brand which is bold and approachable but still has enough of a technical edge to hold its own against the other global tech giants. We have rolled the brand out across every touch-point, from traditional marketing communications, through digital and interiors.
• 35% increase in revenue within one year of launch
• Greater stakeholder and staff alignment
Improvement on our annual sales KPI's within just 4 months
Emin and the Frost team were fantastic. They got right underneath the skin of our challenge and helped simplify the overall brand proposition and have helped us to define our space in the market and give us the tools to achieve our goals.A Vey, CEO