Sector:
  • B2C
  • Sports

The Silver Spitfire. The Longest Flight

  • Campaigns
  • Digital
  • Print & Communications

Helping BFA secure IWC sponsorship and deliver the world first Spitfire expedition website.

In 2019 two intrepid aviators will attempt to fly a Silver Spitfire around the world, taking in some of the most famous landmarks on the planet from the Grand Canyon in the West to the snow-capped peak of Mount Fuji in the East.

Working alongside Boultbee Flight Academy we helped them produce an engaging campaign which helped the team secure the principal sponsor IWC. Our campaign was well received and the overall brand styling was taken through to an innovative website that you can view here: www.silverspitfire.com

The expedition website project was split over 2 phases, the initial launch the development of rich features such as a live flight tracker, interactive 3D Spitfire charity donation tool, integrated social feeds and an e-commerce store selling limited edition merchandise.

This expedition will reunite the Spitfire with the many countries that owe their freedom, at least in part, to this iconic aircraft. The website platform will ensure a global audience can watch the expedition unfold in real time.

£2+ M

Sponsorship raised

183s

Average user time on website