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Sector:
  • B2C
  • Sports

Campaign and communications for The Silver Spitfire. The Longest Flight

  • Campaigns
  • Digital
  • Print & Communications

Helping BFA secure IWC sponsorship and take off on the worlds first Spitfire expedition.

In 2019 two intrepid aviators will attempt to fly a Silver Spitfire around the world, taking in some of the most famous landmarks on the planet from the Grand Canyon in the West to the snow-capped peak of Mount Fuji in the East.

Working alongside Boultbee Flight Academy we helped them produce an engaging brand and communications campaign that secured the principal sponsor IWC. Our campaign delivered on all objectives for securing sponsorship but due to positive feedback it was taken forwards as the main identity for the expedition as a whole. Our campaign, turned brand had global appeal and we were delighted to carry our work across all communication touch-points, you can view the award-winning website here: www.silverspitfire.com

The expedition Communications project was split over 2 phases, the initial launch and creation of communications assets for use at global landing zones, the development of an expedition website that included rich features such as a live flight tracker, interactive 3D Spitfire charity donation tool, integrated social feeds and an e-commerce store selling limited edition merchandise.

This expedition reunited the Spitfire with the many countries that owe their freedom, at least in part, to this iconic aircraft. The website platform ensured a global audience can watch the expedition unfold in real time.

What we delivered:

  • Brand and communication materials
  • Campaign assets
  • Expedition Website

The results:

  • Secured in excess of £2million sponsorship
  • Engaged IWC to becoming principle sponsor
  • Over 500K website visits within 12 months
  • £108,657.38 website sales
  • An ROI of 724% on website design and build

£2M +

Sponsorship raised

724%

Return on website investment

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