New brand & packaging = increased shelf appeal & 20% sales uplift

Client:
Bitmore focuses on sustainable innovation, producing carbon-neutral technology accessories using recycled and plant-based materials. Their product range includes audio gear, travel tech and mobile accessories.

Challenge:
Their brand lacked cohesion and the overall aesthetic didn’t align with their core values of quality, innovation and value, nor did it reflect their modern, sustainable ethos.

Solution:
The new logo now reflects the full scope of Bitmore’s products and aligns with their values. Visual consistency was previously lacking, but now the Bitmore range is both unified and unmistakable.

Using bold yet considered typography and higher quality packaging imagery, we elevated the impact of their products to ensure they have online shelf appeal and stand out amongst their peers.

Results:
An increase in sales on the previous year of 20%, largely thanks to new listings with WH Smith, Robert Dyas, HMV, EasyJet, Thomas Cook, British Airways and Ryman.

“Frost’s brand and packaging work helped us increase retail orders by around 20%”

Hoj Parmar, Founder & CEO, Bitmore