Evolving a Storied School for a New Generation

Client:
Parkside is an independent school for children aged 2 to 13, set in 45 acres of beautiful Surrey countryside. Their journey began in 1879, with only 4 pupils and an ambition to deliver exceptional education. In that time the school has grown and evolved, and since 1979 has made its home at the stunning Manor House in Stoke D’Abernon.

Challenge:
The school recognised it wasn’t telling its story as eloquently and effectively as it could. Its brand identity was also showing signs of needing invigorating, to bring it into the 21st century, whilst also reflecting its storied history.

Solution:
The primary objective was to develop a clear, emotionally resonant brand story that communicates why Parkside exists and what it stands for. This would then feed into the visual identity, which also had to reflect the school’s values.

The new, refreshed identity was applied to all touchpoints. We also supported the school with a new image library that simplified their previous process, making sourcing photography quick and easy.

We also ensured their collaterals were updated and aligned.

Results:
An identity that could propel Parkside to the year 2079 (and beyond!) Very well received by staff and parents and has enabled the school to grow and evolve.