Reinvigorating a 70 year old business
Kingsworthy Foundry is a family run business that has been operating since 1945.
The business was formed as an iron Foundry casting beautiful stoves, fire backs and accessories. Over time the company has evolved and is no longer operating as a foundry but supplies it’s customers with the highest quality wood burning stoves, fire backs and indoor / outdoor cane furniture. When we met with the good people of Kingsworthy our brief initially was to design and build a new website, this evolved to being a comprehensive branding project which included brand proposition, new identity, advertising, brochures and of the course the website.
The reason the brief evolved was we identified a shift in what Kingsworthy Foundry was offering, it was no longer just a foundry which customers believed, it is so much more. We undertook a brand workshop that resulted in a new brand proposition. Kingsworthy Foundry has a great heritage and we put a lot of emphasis on this when developing the new positioning ‘Kingsworthy Foundry. Crafting Comfort Since 1945′. Visit the new website here.
...the fresh and innovative approach has ultimately resulted in heavier footfall through our doors. With another project on the cards, using Frost Creative is a no brainer!Richard Peake | Kingsworthy Foundry