Humanising groundbreaking technology

Bringing Tinkr to life

We were appointed lead branding and design agency for JamieAi, a UK-based startup that is disrupting the recruitment industry. They have built the industry’s smartest platform for sourcing & filtering data professionals where employers can enjoy a hassle free and time saving process sourcing talent. Our role was to deliver the brand strategy, naming, visual identity, brand language and implementation of all marketing communications.

The idea for the brand name and visual theme derived from the story of Sexton Blake, a fictional character and detective who has featured in many British comic strips, novels and dramatic productions since 1893. The story of his sidekick Tinker aligned perfectly to the technology and usage of the app.


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