Bringing an idea to fruition & over 3,200 new users in the first 3 months
Client:
JamieAI set out to create a brand and platform that would use AI and data to transform the recruitment experience for candidates and employers. The ambition was to make hiring faster, more accurate, and crucially more human.
Challenge:
The recruitment sector is dominated by transactional platforms and cold, impersonal user experiences. JamieAI needed a distinctive brand and seamless digital product that would feel approachable, stand out from competitors, and quickly build trust and traction in a crowded market.
Solution:
We led the full brand creation process, from naming to identity and user experience. The chosen name, Tinkr, reflected curiosity, creativity, and a fresh perspective on recruitment.
We designed a warm, approachable visual identity and tone of voice to humanise the technology, supported by a clear UX/UI framework that made profile building and job matching effortless for candidates while delivering recruiters fast, accurate insights.
Our launch campaign positioned Tinkr as a refreshing alternative to traditional platforms — combining smart technology with a human-first brand voice.
Results:
- Successful launch of the Tinkr brand and platform.
- Over 3,200 new users in the first three months.
- Clear market positioning as a people-first AI recruitment platform.
- Positive early adoption from both candidates and employers.
“Thanks for all your hard work on this guys. We have been blown away with everything. I Can’t wait to launch this to the world!.”
Adrian Ezra, CEO, Jamie AI
