Repositioning Cyan for growth
Refocusing from technology to trusted relationships
IT isn’t all about systems and components. The most successful firms know it takes more than technology alone to grow and thrive.
With a long history of successful projects, Cyan Solutions was poised for the next stage of its growth – but getting there would mean fundamentally rethinking its brand positioning and core assets.
Following a series of brand workshops and staff interviews, we uncovered all the ways that Cyan breaks the mould of IT services companies. Cyan’s success was the product of its team, culture and commitment to unrivalled customer care. We knew those same traits would go on to fuel the company’s growth.
Focusing on these key differentiators, we defined the new brand proposition as ‘Inspiring IT’ – a more human, engaging attitude to technology. After capturing this bold new approach in brand guidelines, we put it into practice across the entire communications suite – from the company’s website to signage.
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