Securing over £2 million in sponsorship & delivering 746% ROI

Client:
Spitfires.com – The Spitfire Academy – is a leader in Spitfire flight experiences and training, as well as successfully delivering world-first Spitfire products and events. They’re also responsible for creating a number of industry reforming regulatory changes.

Challenge:
Two fearless aviators set their sights on an extraordinary mission: to take a legendary Spitfire on a global journey that would capture imaginations across continents. However, to turn this dream into reality, they needed more than just courage and skill they needed a sponsor to help fuel their historic adventure.

Solution:
We undertook a multi-phase, high-concept creative and strategic process. The result was a captivating brand and campaign that landed the prestigious Swiss watchmaker IWC Schaffhausen as a main sponsor, plus a host of other partners, including Unicef, The Telegraph and Jack & Jones.

We also built a feature-packed website – a virtual cockpit for the world, complete with a live flight tracker, a 3D Spitfire for web visitors to explore and a store packed with limited-edition keepsakes.

Results:
£108,657 in e-commerce sales of Spitfire merchandise and over 366,000 website visits during the expedition (average of 3,000 per day, compared to the usual daily range of 750-1,000.)

“Gary and his team were so supportive before, during and after the expedition. The work they did in helping us obtain sponsorship for this project was first rate and then what they did on the website was stunning!”

Lachlan Monro, Project Manager, Silver Spitfire Expedition