The right mix of branding for Kingston University’s Visconti Studio

A high-volume brand for a one-of-a-kind studio
From Kaiser Chiefs and T. Rex to a long-standing relationship with David Bowie, Tony Visconti’s music production is bold, powerful and big on impact. So when Kingston University London asked us to develop a brand for its new Visconti Studio, we were thrilled to have the opportunity to turn that ethos into a visual style.

Hitting play on an unforgettable project
Our brief was simple: nothing corporate, everything red to match our studio decor and deliver maximum impact. Working closely with Kingston University, we built on the original brief by further developing our understanding of the space itself, the ideal target audience, the competitor landscape and overall vision for the studio through a strategic workshop. After presenting a series of creative concepts, we landed on a simple, bold, creative brand that reflected everything that made the space unique, including its unusual octagonal shape. And, yes, we used striking red to create a logo, identity and tone of voice that demands attention.

The brand identity was well-received by every stakeholder, including Tony Visconti, the British Library, the Science Museum and Kingston University itself.

An image to show the different logo lockups; all logos are octagonal in shape but with different imagery within, alongside the Visconti Studio name.
A photograph of Tony Visconti and his team.
An image to show how the Visconti, Kingston University, pattern can be used throughout the new brand.
An image of a branded brochure using the red and black octagonal image.
An image to show internal spreads from a brochure for the newly branded Visconti Studio
Another image to show further internal spreads for the brand brochure.

An image to show how the new Visconti branding can look over website design for desktop, mobile and tablet.
The Frost team did an amazing job bringing the Visconti Studio to life. Not only did they encapsulate everything we stand for through the stunning designs, the main man himself gave a massive seal of approval and loves everything
Prof. I Van Elfren. Head of Music, Kingston University