The right mix of branding for Kingston University’s Visconti Studio

Branding, Digital, Marketing Collateral

A high-volume brand for a one-of-a-kind studio

From Kaiser Chiefs and T. Rex to a long-standing relationship with David Bowie, Tony Visconti’s music production is bold, powerful and big on impact. So when Kingston University London asked us to develop a brand for its new Visconti Studio, we were thrilled to have the opportunity to turn that ethos into a visual style.


Hitting play on an unforgettable project

Our brief was simple: nothing corporate, everything red. Working closely with Kingston University, we built on this brief by developing our understanding of the space itself and the desired target audience. After a series of creative concepts, we landed on a simple, bold, creative brand that reflected everything that made the space unique, including its unusual octagonal shape. And, yes, we used striking red to create a logo and identity that demands attention.

The brand identity was well-received by every stakeholder, including Tony Visconti, the British Library, the Science Museum and Kingston University itself.

Simple yet striking branding

  • Brand development
  • Brand guidelines
  • Marketing collateral
  • Website design and development
  • Social media
The right mix of branding for Kingston University’s Visconti Studio
The right mix of branding for Kingston University’s Visconti Studio
The right mix of branding for Kingston University’s Visconti Studio
The right mix of branding for Kingston University’s Visconti Studio
The right mix of branding for Kingston University’s Visconti Studio
The right mix of branding for Kingston University’s Visconti Studio
The right mix of branding for Kingston University’s Visconti Studio
The right mix of branding for Kingston University’s Visconti Studio
The right mix of branding for Kingston University’s Visconti Studio
The right mix of branding for Kingston University’s Visconti Studio
The right mix of branding for Kingston University’s Visconti Studio
The right mix of branding for Kingston University’s Visconti Studio
The right mix of branding for Kingston University’s Visconti Studio