The right mix of branding for Kingston University’s Visconti Studio

A high-volume brand for a one-of-a-kind studio

From Kaiser Chiefs and T. Rex to a long-standing relationship with David Bowie, Tony Visconti’s music production is bold, powerful and big on impact. So when Kingston University London asked us to develop a brand for its new Visconti Studio, we were thrilled to have the opportunity to turn that ethos into a visual style.

Hitting play on an unforgettable project, our brief was simple: nothing corporate, everything red to match our studio decor and deliver maximum impact.

Working closely with Kingston University, we built on the original brief by further developing our understanding of the space itself, the ideal target audience, the competitor landscape and overall vision for the studio through a strategic workshop. After presenting a series of creative concepts, we landed on a simple, bold, creative brand that reflected everything that made the space unique, including its unusual octagonal shape. And, yes, we used striking red to create a logo, identity and tone of voice that demands attention.

The brand identity was well-received by every stakeholder, including Tony Visconti, the British Library, the Science Museum and Kingston University itself.

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