Sector:
  • Education
  • Public Sector

The right mix of branding for Kingston University’s Visconti Studio

  • Brand Identity
  • Brand Positioning
  • Brand Strategy
  • Digital

A high-volume brand for a one-of-a-kind studio

From Kaiser Chiefs and T. Rex to a long-standing relationship with David Bowie, Tony Visconti’s music production is bold, powerful and big on impact. So when Kingston University London asked us to develop a brand for its new Visconti Studio, we were thrilled to have the opportunity to turn that ethos into a visual style.

Hitting play on an unforgettable project

Our brief was simple: nothing corporate, everything red. Working closely with Kingston University, we built on this brief by developing our understanding of the space itself and the desired target audience. After a series of creative concepts, we landed on a simple, bold, creative brand that reflected everything that made the space unique, including its unusual octagonal shape. And, yes, we used striking red to create a logo and identity that demands attention.

The brand identity was well-received by every stakeholder, including Tony Visconti, the British Library, the Science Museum and Kingston University itself.

Simple yet striking branding

  • Brand development
  • Brand guidelines
  • Marketing collateral
  • Website design and development
  • Social media