From Kaiser Chiefs and T. Rex to a long-standing relationship with David Bowie, Tony Visconti’s music production is bold, powerful and big on impact. So when Kingston University London asked us to develop a brand for its new Visconti Studio, we were thrilled to have the opportunity to turn that ethos into a visual style.
Hitting play on an unforgettable project
Our brief was simple: nothing corporate, everything red. Working closely with Kingston University, we built on this brief by developing our understanding of the space itself and the desired target audience. After a series of creative concepts, we landed on a simple, bold, creative brand that reflected everything that made the space unique, including its unusual octagonal shape. And, yes, we used striking red to create a logo and identity that demands attention.
The brand identity was well-received by every stakeholder, including Tony Visconti, the British Library, the Science Museum and Kingston University itself.
Simple yet striking branding
- Brand development
- Brand guidelines
- Marketing collateral
- Website design and development
- Social media