DRIVING INCOME GROWTH & INSPIRING NEW SUPPORTERS FOR A SOCIAL IMPACT LEADER

Client
Minstead Trust is a charity dedicated to supporting people with learning disabilities to live more independent and fulfilled lives. Alongside its core services, it runs several social enterprises that provide training, employment and community engagement opportunities.

Challenge
To ensure long-term sustainability and broaden its reach, Minstead Trust needed to refresh its brand identity. The goal was to create a clearer brand architecture that could differentiate the Trust, its employability services and its social enterprises — while ensuring each conveyed warmth, inclusivity and professionalism.

Solution
We developed a comprehensive brand strategy and a flexible brand architecture covering:

• The Minstead Trust masterbrand – positioned as a champion for social impact and inclusion

• Employability services – tailored identity reflecting career pathways and opportunities

• Social enterprises – distinct brand personalities aligned with individual audiences and markets

Each brand identity was designed to reflect its character, connect emotionally with stakeholders and create a consistent but flexible system for future initiatives.

Results
The rebrand has equipped Minstead Trust with the tools to:

• Attract and inspire new audiences, supporters and partners
• Strengthen income generation through distinct social enterprise brands
• Clearly communicate services within a scalable, integrated brand system
• Advocate more powerfully for social change and inclusivity

“The initial feedback internally on all the new branding has been incredibly positive. Your work on the brands’ positioning and messaging has been enormously important. You’ve helped us to envisage how we can inhabit the space that we knew we wanted to move into. You have absolutely given us the tools to do that.”

Dawn Wood, Director of development