Building a Brighter Future Through LLT’s Rebrand

A transformative solution for a unified brand

Lighthouse Learning Trust (LLT) faced a complex branding challenge: unifying two distinct sixth form colleges, Richard Taunton and St Vincent, under a single brand while preserving their unique identities. To address this, we developed a comprehensive brand system centred around the concept of “illuminating futures.” This metaphor aligned with LLT’s educational mission and provided a flexible design framework for both colleges.

We created a new and unified visual identity with a consistent identity system, including colour palettes, and created the ownable ‘beam’ typography that acts as a key device within the identity. While maintaining a unified visual identity, we also tailored visual and verbal treatments to preserve each college’s unique personality. A key element of our approach was art directing photography that focused on the students themselves. By highlighting their individuality and potential, we emphasised LLT’s commitment to empowering students and supporting them on their journey to future success.

To streamline operations and improve user experience, we also redesigned websites with automated content updates and streamlined application processes. Additionally, we implemented Canva-compatible templates and automated systems to reduce costs and increase efficiency for the marketing team.

The project delivered significant benefits, including enhanced brand clarity, improved operational efficiency, stronger market positioning, and a positive user experience. By creating a unified yet distinct visual system, we have successfully future-proofed the brand for LLT and its colleges. This project demonstrates how strategic branding can help improve operational efficiency, enhance market positioning, and elevate established educational institutions.