We were briefed to create a new brand identity for Carvery Express, a new fast food chain. Carvery Express have outlets across the south coast at many of the major motorway service stations. They offer the traditional British carvery in a roll for commuters who want a wholesome tasty treat whilst on the road.
We created an identity and brand that was contemporary yet had a subtle nod to the bygone era. We crafted a wood effect brand pattern which was etched with imagery of rural Britain to give a warm and homely feel to the brand image. The identity itself is distinctive and simple using symbols of carving accessories to focus your eyes to the name.