Creating a fun & engaging brand identity for the Oh So Food Co

Bursting with natural character

Oh So Food Co is a local artisan start up brand that produces healthy & nourishing breakfast cereals and snack bars. They only ever use locally sourced ingredients, with no refined sugars and no preservatives.

We created the brand identity, brand story, tone of voice and packaging that would appeal to Oh So Food’s target audience of local cafe owners, delis and restaurants. Following a creative workshop and market research, we produced the new brand proposition, tone of voice and a visual direction.

We developed a fun and engaging tone, giving the brand its own personality while making comms impactful, quirky and fresh. Our design approach was focused around the characteristics of an artisan as much as possible with the inclusion of subtle hand drawn elements within a bold visual system.