NEW BRAND IDENTITY DELIVERS KEY PARTNERSHIPS WITHIN 3 MONTHS

Client:
Sqrrl Solutions provide flexible, cost effective warehousing to tackle real-world supply chain challenges. Storage capacity that can scale up or down as required, so customers only pay for the space they need.

Challenge:
Formerly part of Visku under the Pallet Hotel umbrella, Sqrrl was acquired by Pallet Track. Given the timing of the acquisition, the brand needed creating in days, not months, to relaunch the business under a fresh name and identity.

Solution:
Inspired by the concept of “squirrelling away” items, a playful nod to putting something aside, often secretly or strategically, the name Sqrrl resonated highly. A distinct visual identity with a bold wordmark and modular graphic language was created, designed for rapid deployment across digital and physical assets.

We also delivered a core messaging framework to articulate the brand’s flexibility and problem-solving ethos within the supply chain sector. And designed and produced a launch-ready brand toolkit, including digital assets and templates to ensure immediate activation.

Results:
It’s early days (3 months since rebrand at time of writing), but Sqrrl have already secured new partnerships with DP World and PGS Global Logistics.