IMPROVING ACCESSIBILITY BY 26% & BOOSTING SITE PERFORMANCE BY 40%

Client:
The Bristol, North Somerset and South Gloucestershire (BNSSG) Integrated Care System (ICS) coordinates health and care services across the region and needed a unified, accessible and user-friendly website network for patients and healthcare professionals.

Challenge:
The UK healthcare system was undergoing significant digital transformation, and BNSSG ICS needed a modern, easy-to-manage website network that reflected this evolution. The existing setup lacked consistency, accessibility and efficiency — making it difficult for users to find vital information and for the NHS digital marketing team to maintain content across multiple platforms.

Solution:
We designed and built a multi-tiered website focused on empathy, usability, and accessibility. Guided by user research, the intuitive design ensures a seamless experience across all devices. A modular CMS and integrations with Microsoft 365 and Google Analytics 4 empower the NHS team to manage content and communications efficiently from one central platform.

Results:
Our user-centric digital solution delivered measurable improvements in accessibility, performance, and visibility:

• 26% improvement in accessibility compliance
• 40% enhancement in overall site performance
• 25% increase in organic SEO performance.