Propelling a 33% increase in visitors & a sell-out for the first time ever

Client:
Farnborough International Airshow (FIA) brings together the brightest minds in aviation and defence. The 5-day biennial event offers a global stage to spotlight cutting-edge innovation and foster prosperous collaboration and partnerships.

Challenge:
FIA wanted to ensure it maintained its position as the pinnacle of the aviation industry. Their team were also keen to, among other objectives, increase ticket sales and attract high calibre exhibitors.

Solution:
Under the campaign theme “The Apex of Aviation,” we created a visual identity powerful enough to reflect the event’s global stature in aerospace and defence — capturing both its legacy and its emphasis on forward-facing innovation.

To achieve this, we developed a comprehensive strategy centred around the visual concept of a “Blueprint for the Future.” This positioned FIA as the industry’s roadmap, showcasing the event as a catalyst for innovation.

A visually striking and dynamic world was brought to life through stylistic illustrations, effectively communicating FIA’s role in shaping the future of flight. Deliverables included: comprehensive event brand identity, a suite of campaign assets, on-site branding, signage, and wayfinding.

Results:
A 33% surge in visitors (more than 100,000 across the 5 days), a 57% rise in delegation attendance, and almost 1,500 exhibitors resulting in more than $105 billion in commercial deals.

“An absolute privilege to work with this amazing team!”

Niall Simmonds, Assistant Director of Marketing, FIA