STREAMLINING COMMUNICATIONS & SAVING COSTS FOR RADIAN HOUSING GROUP
Client:
Radian Housing Group (now Abri) is one of the South’s largest housing associations, serving in excess of 114,000 customers to social tenants across the Southern region.
Challenge:
Like many large public organisations, Radian faced fragmented communications. Multiple departments were producing inconsistent customer communications, outdated materials were still in circulation, and there was little clarity on the direction collateral should take. The marketing team needed a systematic approach to restore brand continuity across all touchpoints and they needed it quickly.
Solution:
We worked closely with the Radian communications team to create a framework that would simplify marketing delivery and improve efficiency:
- Comprehensive brand guidelines to unify tone, style and design
- Easy-to-use templates for social posts, leaflets and day-to-day collateral, eliminating reliance on specialist software
- On-demand support acting as an extension of their in-house team
- Creative development of larger customer engagement campaigns, financial reports, strategy documents and customer collateral such as quarterly magazine, in part funded by savings achieved through streamlined processes.
Results:
The new system delivered measurable improvements:
- Consistent and professional brand communications across all departments
- Significant cost savings, reducing reliance on external design for everyday tasks
- Freed-up budget for larger campaigns, including financial reports and development branding
- A long-term partnership with Frost, providing trusted design and art direction support to strengthen in-house projects.
