Establishing consistency in marketing and communications
Radian Housing Group (Now Abri) is one of the South’s largest housing associations, providing nearly 21,000 affordable homes across the Southern region. Frost Creative was briefed to bring continuity to all touchpoints and brands in a short timeframe. As is typical in large organisations, multiple departments and team leaders had led to confused and inconsistent marketing. Brand continuity had been lost, outdated communications were sent to customers, and departments were uncertain about the direction collateral should take.
From brand guidelines to day-to-day support.
We delivered comprehensive guidelines designed to make life easier for the marketing team. Beyond the guidelines themselves, we created a suite of templates covering everything from social posts to leaflets. These could be used without specialist software, enabling teams to create their own marketing faster, more efficiently, and without external agency fees.