A new brand positioning that resonates
Health And Fitness Education (HFE) approached Frost Creative to help them with their branding and website. We started working with HFE on the development of a brand proposition and arrived at the positioning ‘Become More’. They see themselves as leaders within the sector and wanted a revitalised brand image to reflect this. We then began the exciting task of visualising the approved proposition in a number of ways and embarked on a simple lifestyle led approach to the brand.
The tools to succeed
We provided HFE with a new revamped brand image that reinforced their values and beliefs, providing them with print collateral, advertising concepts and tone of voice guidelines. Additionally we have also designed a new fully responsive website which can be seen here.
“The guidance, support and designs we received at from Frost Creative was instrumental in the creation and implementation of our latest and most successful branding project.” Lee Cain, Managing Director at HFE