A new brand positioning that resonates
Health And Fitness Education (HFE) approached Frost Creative to help them with their branding and website. We started working with HFE on the development of a brand proposition and arrived at the positioning ‘Become More’. They see themselves as leaders within the sector and wanted a revitalised brand image to reflect this.
We then began the exciting task of visualising the approved proposition in a number of ways and embarked on a simple lifestyle led approach to the brand.
The tools to succeed
We provided HFE with a new revamped brand image that reinforced their values and beliefs, providing them with print collateral, advertising concepts, tone of voice guidelines and a fully responsive new website.
The guidance, support and design we received from Frost were instrumental in our most successful branding project to date.Lee Cain | Managing Director