Elevating Health & Fitness Education to a national leader

  • What we did:
  • Brand Experience & Communications
  • Brand Strategy & Identity

A new brand positioning that resonates

Health And Fitness Education (HFE) approached Frost Creative to help them with their branding and website. We started working with HFE on the development of a brand proposition and arrived at the positioning ‘Become More’. They see themselves as leaders within the sector and wanted a revitalised brand image to reflect this.

We then began the exciting task of visualising the approved proposition in a number of ways and embarked on a simple lifestyle led approach to the brand.

The tools to succeed

We provided HFE with a new revamped brand image that reinforced their values and beliefs, providing them with print collateral, advertising concepts, tone of voice guidelines and a fully responsive new website.

The guidance, support and design we received from Frost were instrumental in our most successful branding project to date.
Lee Cain | Managing Director