Danone partnered with B Lab, the non-profit behind the B Corporation certification which accredits businesses for acting as a force for good. The partnership involved helping Danone’s individual Country Business Units (CBUs) become certified B Corporations as part of Danone’s Mainfesto, which focuses on a dual commitment to business success and social progress. With two CBUs already becoming certified, a cohort of around 14 employees were tasked with leading the process within an additional 12 CBUs.
The overall aim of this project was to build an internal grass-roots movement around the partnership with B Lab, with a secondary aim of driving engagement in the process amongst key stakeholders, and wider employees, within 14 CBUs and beyond.
Our primary objective was to inspire and support Danone’s internal stakeholders in the B Corp partnership by developing an engaging campaign toolkit that can be used to to drive employee engagement and connected to Danone’s dual purpose and the success of the partnership.
We developed a suite of engaging campaign assets that were designed to help the B Corp ‘cohort’ engage their wider employee base in the certification process and partnership effortlessly. All assets were dual branded incorporating B Lab and Danone logos and branding and every template was made to be easy to edit as many of the CBUs needed to translate them into their own language. Our visual assets were bright and engaging, yet corporate and professional with a sense that these communications fall outside of the day to day work and gave the impression that this is something exciting to be part of.
Our campaign toolkit included;
- Powerpoint templates
- E-mail templates
- Social media post templates
- Style guide