Standing up for equal rights and fair treatment for lesbian, gay, bi, trans and intersex people everywhere!
More than a third of the world’s countries still criminalise consensual, loving same-sex relationships, entrenching prejudice and putting millions of people at risk of blackmail, arrest and imprisonment.
Frost was briefed to deliver a suite of creative assets for The United Nations’ Free and Equal campaign, a global movement against homophobia and transphobia.
Due to the sensitive nature of the campaign the creative needed to showcase diversity across all media such as race, sexuality and disabilities. It was also imperative the creative work was easily translated into several different languages and deliver the same level of engagement anywhere in the world.
We developed a montage style design that uses bespoke illustrative elements inspired by the spirit of activism.
From social content through to the physical environment the work has impact everywhere it’s seen.
- 15 Creative assets x 4 Languages
- 93,000 Likes on Instagram
- 10,800 Likes on Twitter
Instagram likes over a 3 month period
Twitter likes over 3 a month period