Helping the United Nations to raise awareness for Transgender Equality

Standing up for equal rights and fair treatment for lesbian, gay, bi, trans and intersex people everywhere!

More than a third of the world’s countries still criminalise consensual, loving same-sex relationships, entrenching prejudice and putting millions of people at risk of blackmail, arrest and imprisonment.

Frost was briefed to deliver a suite of creative assets for The United Nations’ Free and Equal campaign, a global movement against homophobia and transphobia.

Due to the sensitive nature of the campaign the creative needed to showcase diversity across all media such as race, sexuality and disabilities. It was also imperative the creative work was easily translated into several different languages and deliver the same level of engagement anywhere in the world.

We developed a montage style design that uses bespoke illustrative elements inspired by the spirit of activism.

From social content through to the physical environment the work has impact everywhere it’s seen.

The Impact

  • 15 Creative assets x 4 Languages
  • 93,000 Likes on Instagram
  • 10,800 Likes on Twitter
93K

Instagram likes over a 3 month period

10K

Twitter likes over 3 a month period

How can we help?

Submit an overview of your challenge and one of the team will be right back in-touch.

Alternatively, please give us a call to discuss your requirements: 01489 892 602

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