Infrabee are a competitive insights consultancy that help companies in Construction, Infrastructure and Government outsourcing to enter new markets, win bids and stay ahead of the competition. We were commissioned with undertaking a comprehensive rebrand of the business. This included the creation of new identity, stationery, marketing assets and website.
We needed to create an identity that appealed to a corporate market. To achieve this we opted for a simple, yet bold visual language with a consistent theme running throughout. The ‘I’ of the logo is a representation of a lighthouse / beacon and links the letter to ‘Insights’, ‘Intelligence’ and ‘Innovation’ which are core attributes of the business. The arrow symbolises direction, forward thinking and progress and is applied as the core brand pattern across all marketing materials.