Rebranding a global leader

We stock it, you get it!

When it comes to all things transport refrigeration, Myriad are the go-to partner who get it, and a company you can rely on. Myriad have been leading and influencing the industry for over 20 years and know it inside out; you simply don’t last that long if you have not built a solid reputation.

We have reinvigorated the brand, and evolved the language to be more confident and direct,  reinforcing their leading position within the market. We took a considered and comprehensive approach that examined every part of the brand, from its history to changing customer buying behaviours.

Following a series of creative workshops, we produced the new brand strategy, proposition, tone of voice and a visual refresh. Frost was responsible for all communications across every touch point, giving Myriad the tools required to launch their new Central European hub and ensure it is a success.