Facilitating international expansion for an industry leader

Client:
A supplier of new and reconditioned spare parts for the transport refrigeration industry, Myriad is headquartered in the UK, with branches across Europe. Serving brands like Carrier Transicold® and Thermo King®, they offer over 75,000 products, same-day dispatch, and next-day delivery — ensuring fast, reliable service for mixed fleet operators and logistics providers.

Challenge:
Myriad’s brand had become outdated and with ambitions of European expansion, they needed a consistent and unified direction. It didn’t just require longevity in the UK market, but internationally too.

Solution:
After a series of in-depth creative workshops, we developed a future-proof brand strategy. This included a brand proposition, distinctive tone of voice and a refreshed visual identity that aligned with their evolving market position and ambitions.

Ensuring consistency, clarity and impact across every touchpoint, we delivered a suite of assets and guidelines that empowered the Myriad team to communicate with confidence and cohesion. Every element designed to be scalable and aligned with their brand vision.

Results:
The new brand rollout helped support the successful launch of their new Central European hub, allowing Myriad to establish a strong international presence and reinforcing their position as a market leader.

“The process was smooth, professional, and delivered on time. The quality of questions asked, the clarity in addressing queries, and the structured approach are exactly what I look for when partnering on a project.”

Karol Smoter, Director, Myriad Parts