When Solent Laundry Solutions (SLS) asked us to design and build their new website, we saw an opportunity to add real value with a more extensive brand rethink. Following our initial discussions, we proposed a wider project to interrogate and improve the SLS brand proposition – a process that we would guide and lead from start to finish.
Creating a world to reflect the SLS brand
To kickstart the process, we facilitated a branding workshop to understand what the SLS team saw as the heart of the brand. We saw that, for SLS, laundry machines and customers were at the centre of the world. So we developed a hyper-real style that turned this way of thinking into a reality.
Following a period of brand development, we brought SLS World to life – a place that’s bold, memorable and – crucially – in a different space to SLS’ competitors.
This was then implemented across all brand assets including a responsive website and print collateral.
An entire world of branded collateral
- Brand development
- Fully-responsive web design
- Exhibition materials
- Direct mail
- Print collateral