Creating one seamless brand for Southampton Hospitals Charity

  • What we did:
  • Brand Experience & Communications
  • Brand Strategy & Identity

Branding for Growth

Inconsistent messaging caused confusion for supporters of Southampton Hospitals Charity, hindering fundraising.

Frost came to the rescue, crafting a unified brand identity that resonated with all audiences. Their powerful tagline, “Transforming lives, together,” became the heart of the new approach. Detailed messaging for each supporter group, a fresh visual identity, and comprehensive brand guidelines ensured consistent communication across all channels.

The result? Southampton Hospitals Charity is now thriving with impactful communications that drive fundraising success.

An image showing the updated brand logo.
An image showing how the brand messaging can look over a photograph of a person providing care for another.
An image to show the branded icons that can be used across the brand.
An image to show how the brand messaging and imagery could be applied to elevator doors.
An image to show how the brand messaging and tone of voice can be used in different posters.
An image to show the charity's website design on a computer screen.
An image to show three pull up banners to include new messaging and tone of voice, new imagery and new colours. Includes a nurse, a young child and a message only banner
You have flipped our brand around, your work has been an absolute game changer for the charity. We know who we are, what we stand for and more importantly our audience now does as well. You have created absolute clarity for us. Thank You!
Catherine Jordan, Head of Charity Communications