Brand transformation Increases visibility by 83,000% in just 9 months

Client: 
Siem Shipping is a global specialist in maritime logistics, offering tailored solutions across car carriers, reefers, offshore vessels, and ship management. Their diverse fleet connects industries worldwide through innovation, sustainability, and operational excellence, delivering reliable and efficient transport.

Challenge:
Part of the Siem Group and a trusted name in specialised global shipping, Siem Shipping was facing a crossroads. While deeply respected within niche markets like automotive, reefer, and RoRo cargo, its brand visibility and consistency had not kept pace with its operational leadership and environmental innovation.

Solution:
Using extensive stakeholder insights and operational analysis, we articulated a brand promise that aligned Siem’s technical excellence with clients’ logistical and environmental goals. This was created around Siem’s ambition to lead in customer-centric innovation and environmental performance.

We then reframed Siem’s identity and rolled it out across every channel, anchored on three strategic differentiators:

• Holistic Expertise – Unifying shipping, leasing, logistics, and management under one trusted voice.
• Customer-Centricity – Showcasing agile service delivery and deep partnerships.
• Environmental Innovation – Making sustainability a core competitive advantage through pioneering use of LNG and low-emission technologies.

Results:
Unified messaging has now positioned Siem as a master-brand, and in just 9 months has increased their social media following by 125%, audience reach by 83,000%, and click-rate by 97,800%.

“We have seen a consistent uplift in engagement, and the recent spike in followers is testament to how well the strategy is landing”

Chloe Louroutziati, Commercial Analyst, Siem Shipping