Positioning a brand that’s both posh and playful
With so many brands competing for attention, Polite Society Tea Company owner Keith Love knew that his business needed an engaging, attention-grabbing brand that could be rolled out across everything from packaging to POS material. Tapping into our passion for great brands (and strong cups of tea), we worked closely with Keith to bring his brand to life.
Creating instant consumer appeal
From the outset of the project, we worked to capture the feelings that tea evokes – a warm, welcoming setting and a relaxed, informal style. But we also took the opportunity to put the Polite Society values at the heart of the identity – posh tea, but with an accessible sensibility.
Our bold icon design captured this message in itself, with a top hat that doubles as a cup and saucer, while tone of voice guidelines supported the positioning and provided much-needed consistency. This was combined with a simple-yet-striking visual system using blocks of solid colour – an effective way to stand out on the shelf.
A brand to raise a smile
- Brand development
- Logo design
- Tone of voice
- Marketing collateral
“The Frost Creative team created a look and feel that I am proud to use every day, and I have received many positive comments on my “branding” over the past year. The ease with which you took a random set of thoughts from my head and created the Polite Society brand was fantastic and by far the best investment I made on my startup journey. When people see the Polite branding, including the top hat/cup logo and the palette of colours used across the range, they are instinctively drawn in and I am sure that this has led to sales at the various markets and events we have worked over the past few months.”
“75% of our retail customers never asked to try the tea first, they decided to stock the tea based purely on the branding and ethos of the company.”
Keith Love | MD
of customers decided to stock the tea based purely on the branding & ethos of the company