Crucially, we developed a tone of voice that struck the careful balance between confidence and arrogance. By focusing on WashCo’s new reach and unparalleled expertise, we were able to underpin all messaging with measurable facts about service levels and delivery.
Visually, we developed a distinct identity unlike anything else in the marketplace. With a modular, icon-led approach, we enabled WashCo to continuously build its product portfolio and reflect multiple service areas and vendors at once.
As a result, we captured the understated capability of the previous businesses, the modernity of the newly-launched WashCo, and the future aspirations of the brand. WashCo was firmly positioned as ‘Leaders in Laundry’. Taking WashCo from new idea to a real authority.
• Firmly positioned WASHCO as market leader in the UK
• Delivered complete alignment across 3 different businesses nationwide
• United 200+ staff
• Achieved YOY Growth