Merging three businesses
Following a three-way merger, an as-yet-unnamed commercial laundry brand turned to us to create a unified, impactful brand identity.
The challenge was threefold: to capture the unique scale and breadth of the organisation’s services, to recognise and integrate the strengths of the three individual businesses, and to set a path for future growth as one cohesive brand.
We took a deep, comprehensive approach that considered everything from board-level strategy to engineer workwear.
Following a creative and strategic workshop, we produced a new brand strategy, proposition, tone of voice and brand identity. We uncovered the fundamental truths of WashCo’s business – and found the most effective, impactful ways to take that message out into the world at every touchpoint.
Employees Engaged Nationwide
Leading Laundry Brand in the UK