Bringing unity to a national hearing technology association

Developing a new brand for the British Irish Hearing Instrument Manufacturers Association

The British Irish Hearing Instrument Manufacturers Association (BIHIMA) is an industry association that prides itself on being ‘The Voice of Hearing Technology’. Following a name change to incorporate Ireland and substitute the word ‘aid’ for ‘instrument’, we worked in partnership with Olive Communications to develop a visual style to match that voice.

In our initial discussions, we understood that unity and sound were the two central pillars of BIHIMA’s work – bringing the industry together and improving outcomes for those with hearing difficulties. These two elements became the heart of the refreshed BIHIMA brand, embodied by a simple sound pulse icon with each dot representing its many members.

Beyond branding, we designed a range of collateral including the association’s new website. Distinctly, we took a ‘mobile-first’ approach that was tailored to the experience of mobile users who make up the majority of website visitors.

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