Rolling out a new identity & fueling over 51% sales growth in 5 years

Client:
BIHIMA (British Irish Hearing Instrument Manufacturers Association) promotes innovation in hearing technology, raises awareness of hearing health, and provides market data and resources for professionals. By uniting industry leaders, it aims to improve collaboration for, and access to, advancements hearing technology and solutions.

Challenge:
Tasked with a transition in name from BIHA to BIHIMA, we would also create a new brand identity that reflected their core values of unity and innovation – key to uniting the industry and enhancing lives.

Solution:
A new cohesive brand identity captured BIHIMA’s values of unity and innovation, with a visual identity and messaging framework that resonated across their target audience. At its heart is a distinctive sound pulse icon, with each dot representing a member – symbolising inclusivity and collaboration.

Increasing membership was a key KPI for BIHIMA. Therefore, our team designed a user-friendly website – making it easier for potential members to understand BIHIMA’s benefits and join.

Results:
An increased in membership of 22% since the new brand launch, plus sales have grown by more than 51%.

“The rebrand marked the start of a new chapter for our association. The fresh identity not only better reflects the innovation within our sector, but also helps us tackle the stigma often associated with hearing aids. It has given us a clearer voice to raise awareness and unite the industry behind a common purpose.”

Paul Surridge, Chairman, BIHIMA