Developing a new brand and website for the British Irish Hearing Instrument Manufacturers Association
We had the privilege of collaborating with the British Irish Hearing Instrument Manufacturers Association (BIHIMA), a dynamic industry association now known as ‘The Voice of Hearing Technology.’ BIHIMA underwent a significant transformation, not only in name but also in its visual identity and digital presence. We embarked on a mission to craft a holistic brand identity and design a cutting-edge website that truly resonated with BIHIMA’s core values and objectives.
BIHIMA, previously known as BIHA, decided to embrace a name change that not only incorporated Ireland but also replaced ‘aid’ with ‘instrument,’ reflecting their commitment to advancing hearing technology. We were entrusted with the task of creating a brand identity that encapsulated BIHIMA’s mission of unity and innovation, which are pivotal to their mission of bringing the hearing industry together and improving the lives of individuals with hearing difficulties.
During our initial consultations, it became clear that unity and sound were at the heart of BIHIMA’s mission. These concepts became the cornerstone of the revitalised BIHIMA brand. We distilled these ideas into a simple yet impactful sound pulse icon, where each dot within the icon represented one of BIHIMA’s many members, emphasising their inclusive approach. In addition to the brand refresh, we extended our creative efforts to design a range of collateral, including the development of BIHIMA’s new website.
Our approach was distinctly ‘mobile-first,’ as we recognised that the majority of website visitors were mobile users. With the primary goals of increasing membership and establishing BIHIMA as a recognised authority in the hearing technology sector, our website design was geared towards optimising the user experience for mobile devices.
Our collaboration with BIHIMA led to significant achievements:
Firmly positioned BIHMA as a leading authority
Increased membership conversion by 22% since relaunch