The British Irish Hearing Instrument Manufacturers Association (BIHIMA) is an industry association that prides itself on being ‘The Voice of Hearing Technology’. Following a name change to incorporate Ireland and substitute the word ‘aid’ for ‘instrument’, we worked in partnership with Olive Communications to develop a visual style to match that voice.
Building a brand around unity and sound
In our initial discussions, we understood that unity and sound were the two central pillars of BIHIMA’s work – bringing the industry together and improving outcomes for those with hearing difficulties. These two elements became the heart of the refreshed BIHIMA brand, embodied by a simple sound pulse icon with each dot representing its many members.
Beyond branding, we designed a range of collateral including the association’s new website. Distinctly, we took a ‘mobile-first’ approach that was tailored to the experience of mobile users who make up the majority of website visitors.
Crystal-clear design and branding
- Brand development and guidelines
- Social media banners
- E-marketing templates
- Web design and build
You can view the website here