REDEFINING WESSEX HEALTH PARTNERS TO STRENGTHEN COLLABORATION & INNOVATION

  • What we did:
  • Brand Experience & Communications
  • Brand Strategy & Identity
  • Employer Brand & Internal Communications

Client
Wessex Health Partners is a major academic healthcare partnership, uniting regional organisations to advance health and care through research, innovation and collaboration.

Challenge
The existing brand identity did not reflect the collaborative spirit, ambition and values of Wessex Health Partners. The organisation needed a refreshed brand that communicated their purpose clearly, inspired stakeholders, and strengthened their position as a trusted leader in healthcare innovation.

Solution
We worked closely with Wessex Health Partners through extensive stakeholder engagement, branding workshops and strategic consultation. From this, we developed:

  • A clear brand purpose, mission and vision
  • Defined brand personality and core values rooted in collaborative excellence, ambitious innovation, integrity and trust
  • A refreshed visual identity that embodies partnership and innovation
  • Strategic recommendations and messaging frameworks to align communications internally and externally

Results
The rebrand successfully repositioned Wessex Health Partners as a forward-thinking, collaborative and trusted healthcare leader in the region:

  • Stronger market positioning as a recognised and respected academic partnership
  • Clearer articulation of purpose and values, increasing stakeholder alignment
  • Visually engaging identity that reflects collaboration and innovation
  • Enhanced reputation for driving positive change across health and care
“The design team is quick and responsive and a pleasure to do business with. Frost continue to help us develop ways to convey our message visually and through printed materials, and we wouldn’t want to be without their invaluable support as we move into our second term.”

Chrissy Sturt, Comms & Strategy Manager, Wessex Health Partners