UNLEASHING A CHALLENGER BRAND’S FULL POTENTIAL & TRIPLE-DIGIT YOY GROWTH

Client: 
The dry food alternative to raw feeding for dogs, Wolfworthy has a range of nutritionally complete meal for all ages and breeds, without the mess of raw food. Approved by vets and highly rated by customers, their products are made with natural, wholesome ingredients.

Challenge:
In a crowded, highly competitive sector, Wolfworthy offers something truly unique – 100% natural dog food that’s wholesome, hearty and healthy. To stand apart and capture a share of the market, the brand and packaging needed to instantly convey these all-natural values, demanding attention from dog owners that are often loyal to a single brand.

Solution:
In the first stage of our Triple D™ Framework, we deliberately dug deep beyond the pet care sector. The aim was to create a brand that resonated emotionally, not just functionally with pet owners. Wolfworthy is positioned as a premium, trustworthy, and natural alternative in the dog food sector.

eCommerce visual impact was also critical; therefore, the packaging design evokes trust with a more classic and natural-inspired aesthetic. This not only created a more authentic feel for the brand, with the use of earthy colour palettes, but also created visual disruption and memorability, whether online or in-store.

Results:
With its distinctive brand and market positioning, Wolfworthy has created a highly engaged and loyal customer base and has experienced significant triple-digit year-on-year growth.

“Gary and his team were great to work with. They did a fantastic job bringing to life my vision of my natural dog food brand, Wolfworthy.”

Del Folkes, Founder & CEO, Wolfworthy