Brand Naming
What is IceBr&™
The right name can be a brand’s most valuable asset. IceBr&™ is our unique brand naming workshop that results in a brand name that will ensure your customers identify, remember and talk about you for decades to come.
THE IceBr&™BRAND Naming JOURNEY
Brand names help customers identify, remember, and talk about brands so creating the right name is very important.
Our workshops are collaborative, informative and engaging. We tailor our workshops around your needs and available resources.
THE THREE-STEP BRAND Naming JOURNEY
STAGE 1:
Planning
STAGE 2:
Facilitate Workshops
STAGE 3:
Test & Deploy
A closer look at the three-step journey
STAGE 1: Planning
We will prepare and agree an agenda for the workshop based on a pre-agreed brief.
- Competitor/market research study
- Establish stimulus and trigger words to facilitate workshop naming exercise
- Create an evaluation criteria for shortlisted words, for example:
- Recognisability
- Pronunciation
- Domain availability
- Relevance
- Differentiation
- Descriptive/has meaning
- Easy to spell
- Supports opportunities for growth/expansion
- Prepare messaging stimulus to support naming options
- Identify potential comms and other brand touchpoints
STAGE 2: Facilitate Workshops
Our team will manage and facilitate a remote or in-person workshop based on a pre-agreed brief.
We can work globally using interactive digital tools such as Miro or Google hangouts as required.
Following the workshop Frost will prepare a report and recommendations for next steps. To include:
- A shortlist of names
- Strapline/messaging to support names
- Ensure URL availability of shortlisted names
STAGE 3: Test & Deploy
All shortlisted names from stage 2 will be tested with key internal stakeholders and selected external clients/prospects as required.
- 1-2-1 conversations and group discussions facilitated by Frost
- A findings report presented back to help you and the leadership team choose the final name to move forwards with
- The report will include recommendations for next steps for name/brand development.
IceBr&™ will provide you with a brand name that you can have confidence in.
If you want to find out more about our brand naming process and how it can make the creation of compelling, engaging brand names simple, please contact us.
Brand Naming Projects
More information about brand naming
how to come up with a brand name?
To create a brand name, begin by defining your brand’s core values, target audience, and key differentiators. Brainstorm names that are memorable, simple to pronounce, and align with your brand’s identity and messaging. Ensure the name is unique and stands out from competitors. It’s also important to check for domain availability, trademarks, and any potential cultural or linguistic implications. Finally, test the name with your target audience to gauge its appeal and resonance before making a final decision. Ready to start crafting the perfect brand name? Reach out to us today for expert guidance!
Are a trade name and a brand name the same thing?
No, a trade name and a brand name are not exactly the same. A trade name refers to the official, legal name under which a company conducts business. It’s often used in contracts, registration, and other formal documents. A brand name, on the other hand, is the name a company uses to market its products or services to consumers. The brand name focuses on building recognition, trust, and loyalty in the marketplace. While they can sometimes be the same, a company may operate under one trade name but have multiple brand names for different products or services.
how to register a brand name?
Registering a brand name involves several key steps:
- Research: Start by checking if the brand name is already in use. Search online and check trademark databases to ensure it’s available and not infringing on existing trademarks.
- Choose Your Jurisdiction: Determine where you want to register your brand name—whether nationally, internationally, or in specific regions. This will depend on where you plan to operate.
- Register a Domain: Secure the domain name that corresponds to your brand name to establish your online presence.
- Trademark Registration: Apply for a trademark through your country’s trademark office (e.g., the UK Intellectual Property Office or the United States Patent and Trademark Office). You’ll need to provide details like the brand name, its intended use, and the industry it relates to.
- Submit Your Application: Complete and submit the application form with the relevant fees. Your application will be reviewed for compliance and conflicts with existing trademarks.
- Approval and Monitoring: After the review, you’ll receive approval if no conflicts arise. Once registered, actively monitor and protect your trademark to prevent unauthorised use.
For help navigating the process, consulting a legal expert in trademarks can be beneficial.
