Frost Creative is a brand + creative consultancy helping aviation, infrastructure, logistics, manufacturing and technology organisations become the clear, confident choice—inside and out.
What we do in one line:
We align your strategy, identity, and digital experience so you consistently attract ideal customers, win better work, and keep great people.
Brand Strategy, Territory & Identity
- Research & brand audits, competitor and category analysis
- Positioning, messaging, tone of voice and narrative
- Brand architecture and portfolio strategy
- Naming and visual identity systems (logos, typography, colour, motion)
- Brand guidelines and toolkits
Brand Comms & Creative
- Campaign concepts and asset creation (digital & print)
- Web, UI/UX and product marketing content
- Packaging and environmental/event branding
- Video, motion, photography and art direction
Employer Brand & Internal Comms
- Employer value propositions (EVP) and recruitment campaigns
- Onboarding, culture and change communications
- Employee engagement programmes and toolkits
Digital Strategy, Design & Delivery
- UX strategy, interface design and prototyping
- CMS development and secure, compliant builds
- Performance optimisation and ongoing support
Who we help
We specialise in complex, B2B environments where clarity is hard-won and impact matters: Aviation · Infrastructure · Logistics · Manufacturing · Technology
If your world involves safety, compliance, long sales cycles, frameworks or tenders, we’re built for you.
Outcomes you can expect
Commercial clarity: clear positioning that wins bids and shortens the sales cycle
Distinctiveness: a brand people notice, remember and choose
Digital performance: accessible, fast, secure experiences that convert
Culture lift: a brand employees believe in—helping you recruit and retain
Consistency at scale: toolkits that keep every touchpoint on-brand
How we work
Programmes
- Triple D™ Framework – our end-to-end approach to diagnosing barriers, designing a distinctive brand, and delivering it consistently across your ecosystem.
- ThreeTwo™ Branding Programme – a structured pathway to move from insight to identity to implementation, tailored to your stage of growth.
Typical phases
Define – audits, research, interviews, workshops, positioning, narrative, architecture, success measures
Design – identity systems, UX/UI, content and creative
Deliver – build, launch, toolkits and enablement
Performance – measure, optimise, evolve
FAQ’s
What services does Frost Creative offer?
Brand strategy and architecture, naming and identity, messaging and tone of voice, brand guidelines, campaigns and content, packaging and environmental design, employer branding and internal comms, UX/UI and website design, CMS development, and performance optimisation.
How is branding different from marketing?
Branding sets your strategic position and identity for long-term value (customers, culture, community). Marketing activates that brand with shorter-term campaigns and channels. You need both, in that order.
What’s brand architecture—and do I need it?
Brand architecture defines the relationships between your company’s purpose, products and customers so you can present offerings clearly (and cross-sell) without confusing your market. If you have multiple products, services or divisions, you need it.
What industries do you specialise in?
Aviation, infrastructure, logistics, manufacturing and technology—sectors with complex propositions, long sales cycles and high compliance demands.
How do you measure success?
We agree measurable outcomes at the start—e.g., win-rate, qualified pipeline, time-to-hire, NPS/CSAT, conversion rate, site performance, brand recall—and report against them after launch.
How long does a typical engagement take?
Brand strategy and identity: usually 6–12 weeks depending on scope and stakeholders. Web design and build: typically 8–16 weeks based on complexity and integrations.
What will we get at the end?
A complete, usable system: strategy and messaging, scalable identity assets, guidelines/toolkits, accessible design components, and the digital delivery (site or product) to bring it to life—plus training for your team.
Do you work with in-house teams or other agencies?
Yes. We frequently collaborate with internal marketing, HR and product teams, and with specialist partners for research, media or technology where needed.
Getting started
If you’re ready to differentiate, simplify and scale, let’s talk. We’ll start with a short discovery call to understand your goals and outline the right pathway.
