Brand Relevance
Digital Book
For a digital book commissioned by Frost Creative, business owners and marketing professionals share their thoughts. If you would like to find out more about the book or contribute, please get contact us.
On one level, a brand and its values should have always been the foundation which enables a company to effectively engage with all of its stakeholders.
On another, a brand and what it stands for is increasingly the only way that a company can differentiate itself in markets which are becoming increasingly commodified and price driven. But it has to be genuine and authentic – and establishing those two key foundation attributes will result in trust.
The digital age should enable a brand to reach out to the customer (existing and potential) more effectively and efficiently. How ironic then that while technology has provided so many channels, the sheer volume of ‘noise’ has meant it has never been harder or more complex to market and communicate effectively.
And arguably, is there any point in a brand being highly visible if people don’t have a sense of what it stands for, especially when the zillennial generation expects to see not just a set of values but how the brand lives up to them?
Their influence means that companies can’t tick boxes any more, or engage in facade-ism. A brand not only has to stand for something but needs to demonstrate its values.
Leading up to publication, the latest thought-provoking interviews to be included in the book are available below for you to download.
Demonstrating that
essential essence.
With Andy Cowie. Marketing and Business Development Director
at James Cowper Kreston.
Send download link to:
Collating a community of like-minded people.
With Emily Plummer. Marketing Director
at Beyond Encryption.
Send download link to:
How to create the right response.
With Fiona Cooke. Marketing Director
at Softcat plc.
Send download link to:
Different demographic
but same set of values.
With Alan Wilson, Managing Director
at Bon Voyage.
Send download link to:
Finding a way to be immediately engaging.
With Denis McLinden. Managing Director
at Business Technology Partners (BTP).
Send download link to:
Everyone involved in delivering great expectations.
With David Oakley. Marketing Director
at Metis Homes.
Send download link to:
Actually standing for something.
With Robert Holland. Co-founder / Director Director
at Data Gardner.
Send download link to:
Making sure there is no departure.
With Felix Bolger. Managing Director
at Homelodge.
Send download link to:
Reflecting sense of passion for a purpose.
With Alastair Pegg. Group Marketing Director
at McCarthy Stone.
Send download link to:
How to meet the authenticity challenge.
With Gareth Lloyd Jones. Managing Director
at HIPPO Waste.
Send download link to:
Relevance enhanced with collaboration.
With Simon Terry. “Custodian”
at Anglepoise.
Send download link to:
A question of confidence.
With John Gosling. Managing Director
at TJ Group.
Send download link to: